a lab for companies at a turning point
Brand
different
Beyond the meh mountains
Est.
2020

Ready to Leave the herd?

When most brands use recycled ideas, fitting in is a losing strategy. In 10 focused working days, we work directly with founders and teams to build sharp brands, bold launches, memorable campaigns and smart pivot plans.

Fitting in is a losing strategy
Sprint icons: a flag on a target, a launching rocket, a megaphone and an attention-counts sign
Sprints

10 Days. One Real Move

A Doozy Sprint is a focused, collaborative build for companies that need to make something happen. You arrive with a business moment that needs a move. Over 10 days, we work with you to turn it into something real:

  • 01A new brand
  • 02A new product
  • 03A new story
  • 04A move into a new market
  • 05A new reason for people to care
A purple brand tag with an asterisk

Brand Sprint

For companies that have something real, but do not yet have the language, look or story that makes people notice and choose them.

Over 10 focused working days, we turn an unclear proposition into a brand with a clear point of view and the materials to put it into the world.

✦ What We Make ✦
  • Positioning
  • Brand narrative
  • Naming or verbal territory, where needed
  • Messaging system
  • Visual identity and logo
  • Core website structure and message flow
  • Brand launch kit
Build a brand →
A purple flag planted on a target

Launch Sprint

For products, companies, and cultural ventures that are ready to launch, but still need the story, framing and route to market that make people stop and notice.

We find the audience tension, launch idea and clear message that turn “we built something” into “you need to see this.”

✦ What We Make ✦
  • Go-to-market narrative
  • Audience and attention angle
  • Launch concept
  • Core messaging
  • Visual language
  • Landing-page narrative and structure
  • Channel and rollout plan
  • Launch-ready creative kit
Plan a launch →
A shouting megaphone

Campaign Sprint

For brands that need to be noticed by the right people.

We turn a strategic challenge into a creative platform people can understand, feel and repeat.

✦ What We Make ✦
  • Strategic tension
  • Big campaign idea
  • Creative platform
  • Tagline and message system
  • Key visual world
  • Social, activation and PR angles
  • Campaign system and production direction
  • First campaign assets or prototype executions
Make a campaign →
A hand moving a chess pawn

Next Move Sprint

For companies navigating a changing reality and asking a bigger question:

  • Should we enter a new market?
  • Build a new service?
  • Reach a different audience?
  • Turn what we already do into something more valuable?

We help you find the opportunity hiding inside your business, shape it into something clear and make it ready to test, pitch or bring to market.

✦ What We Make ✦
  • A focused opportunity direction
  • New product or service concepts
  • New market or audience angle
  • Clear value proposition
  • Positioning and messaging for the next move
  • Naming or visual direction, where needed
  • Go-to-market concept
  • A practical build plan for what happens next
Find the next move →
✦ We’ve worked with ✦
Spotify✦ Haifa Museums✦ Fiverr✦ Medflyt✦ SodaStream✦ PechaKucha✦ Bloomfield Science Museum Jerusalem✦ Colu✦ The Van Leer Institute✦
Selected Work

Some things we helped
get out of the herd.

The work changes. The job stays the same: find the idea that makes a company, product or project impossible to confuse with everything around it.

✦ AI Relationships ✦
✦ Medflyt ✦
✦ Pupok ✦
✦ Moon Post Service ✦
✦ Silicon Speaks ✦
Two grumpy cartoon brains sitting across a kitchen table from each other, with papers, a pen and a shared cup of coffee

Two brains. One room.

Doozy is Yoash FoldeshYoash FoldeshStrategy becomes storyThe insight, tension and public idea that makes people notice, care and act. and Adi (Manko) FleisherAdi (Manko) FleisherIdea becomes a worldThe brand, product, visual system and experience people can enter.. Together, we work across global campaigns, startups, products, cultural projects and art. We really do love art.

Your business does not need another polished document. It needs a move.

Tell us what is changing, what is stuck, or what you are trying to make happen.

Leave the herd