Caregiver turnover was approaching 70%. Agencies were constantly recruiting, training and replacing the people delivering the care.
The industry was focused on managing the workforce. We saw an opportunity to focus on the people inside it.
So we put caregivers at the center.
We redesigned the caregiver experience around something simple: caregivers should be able to see opportunities and make decisions for themselves.
The caregivers using Medflyt came from different countries, spoke different languages and had very different levels of comfort with technology.
The product had to feel obvious without explanation.
We simplified flows, reduced friction and designed a mobile experience caregivers could use quickly — wherever their day happened to take them.
Caregiver education was another part of the experience.
Instead of treating training like a separate administrative task, we designed it as part of the product — accessible from the phone and built around how caregivers actually learn and work.
Training became something caregivers could do, not something agencies had to chase them to finish.
The caregiver experience became more than a set of product features.
We created a visual identity and product language that felt approachable, clear and made for caregivers — then connected that experience to what agencies cared about most: recruitment, engagement and retention.
Better technology could make caregiving a better job — and caregiver experience became a business advantage.
